Why every designer I come across wants to be “the best designer out there”? I think people should reconsider where are they aiming their skills. If you want to be “better than…”, forget it, you probably will make it and you will end up seeking for someone else to beat in the battle field.
You can experiment, of course, and create excellent designs to be look at, but that’s art, not webdesign. I have designers mates, like you probably have; and every single one of them (or most of them) want to “build a portfolio”, that means making awesome designs to show everyone, so they take a client’s website and build something that is truly piece of art, but from the user’s perspective, is totally useless.
Start and end with the user
If you are building a portfolio, and you want to impress someone; impress your client’s users. If your client’s users start sending him congratulations letters for what you have made, that’s a “home-run”. If they don’t, is a “home-run” too; but what you surely want to avoid are emails saying “nice site, but I can’t see where your X section is located”, or “I love the design, very sharp indeed; but where I can find more info about your company?”.
I had that experience with CYM; first I prioritize the design and I spend almost one week doing it. I went through several designs until I found something I really liked and I went with it. After a couple of days, I decided to post a pool about the design and for my surprise, half of the people visiting this blog didn’t liked it. I was outrageous, I worked very hard to come up with a design which 50% of my visitors didn’t found interesting or cool enough to be considered even as a nice design.
Change your perspective
Then I decided to change my perspective and design for the user, not for my own taste. I start gathering ideas on what everyone’s want to see when they visit a blog, and you are seeing it. All the info you are seeing here today, was carefully planned. The big header text, the CSSelite banner at the right, etc. All was thought to be easy for the user to read and interact with.
The result?, well, everyone loves the design so far and I didn’t even thought about it. I just played with the color palette I thought it will be better for everyone to handle when they are reading this blog. Even the please wait… effect when you post a comment here at CYM has been very well received. People love those little details (or big details, in this case).
So, to sum up: if you want to be better designer than anyone, be better designer than yourself. Try to beat your own mark over and over; don’t try to build a “mona lisa”, but instead, try to create, to design something that everyone will enjoy using. Design will come up from your inside, believe me.