This is nuts! Perry Marshall is giving away MacBooks Pro for assisting his AdWords seminar! he has made the most cool move I ever heard in this business! Perry’s AdWords seminar is at the same price than a MacBook Pro from Apple, so he has came with this awesome promotional plan! isn’t that great?
This is what I call “smart marketing” at its best. He not only will ensure the public on his audience are the right one (capable of buying a $1999 MacBook Pro if they want) for his business, but he is also having a great load of marketing just for the coolness of the idea!
Obviously he doesn’t win anything from this deal… for the common eyes. If you give it a thought, he will get a great audience (which is going to be crazy by just having a new laptop) and an amazing amount of press if the message spread out enough. The MacBook Pro is sold at the same price than the seminar, remember that. I love his approach! who doesn’t mind to attend to a seminar and get a MacBook Pro for the same price? Isn’t a free laptop, is free knowledgement!
Related Links:
Perry Marshall AdWords Seminar
Guy did it again with his last post How to Suck up to a Blogger. I love how Guy’s posts sound pretty basic and obvious, yet, are full of wisdom; that’s something I think I could never accomplish (well, maybe with time). Guy talks about a new marketing strategy (or PR strategy, as you wish), it’s about using bloggers to reach users, visitors, and clients. If you are launching a service, or a new products and it’s Internet related, what you think its a better strategy:
- Paying for an AD in your local newspaper?
- Sending a press release to a PR list?
- Making a call to your Blogger friend who has 5,000 visits per day to tell him a little bit more about your new product/service and maybe send him a free sample to review on his blog?
I will go for the third one, of course. That’s what Guy aims to with this post, how to get yourself a list of Bloggers in order to do marketing later. He compares this strategy with the one he used a lot before joining Apple, back in the old good days; but instead of using it with bloggers, he used it with newspapers journalists and it worked amazingly well.
4. Give schwag. In case you hadn’t noticed, most bloggers don’t make a lot of money from their blogging efforts. Thus, samples of your product, t-shirts, tickets to the Stanley Cup Finals, etc can go a long way. I’m not saying you can buy bloggers, but you can make them happy pretty easily. Dollar for dollar, schwag for bloggers is one of the best marketing investments.
So there you have it, good PR + Marketing with bloggers = new results, new horizonts.
Related Links
Let the good times roll by Guy Kawasaki: How to suck up to Bloggers
Christopher Hawkins wrote a pretty good article on his blog. I think this one is better than the Guy Kawasaki one (which btw, didn’t show up my trackback; damn you Guy! >_< ) because it's a true story and not just theory. Here, let me give you an advance of what you will find in Christopher's story:
How does any business get customers? By advertising? Nobody pays attention to that anymore. By clever PR? Sure, there’s always the odd person who will hire you because he saw that newspaper article about how you donated 100 hours of your time to build a website that takes donations to help cure those poor kids in the oncology ward of the local hospital.
That’s something isn’t it? The more I read about this kind of networking, the more I realize I’ve doing it wrong.
Related Links
Christopher’s article
