Guy did it again with his last post How to Suck up to a Blogger. I love how Guy’s posts sound pretty basic and obvious, yet, are full of wisdom; that’s something I think I could never accomplish (well, maybe with time). Guy talks about a new marketing strategy (or PR strategy, as you wish), it’s about using bloggers to reach users, visitors, and clients. If you are launching a service, or a new products and it’s Internet related, what you think its a better strategy:
- Paying for an AD in your local newspaper?
- Sending a press release to a PR list?
- Making a call to your Blogger friend who has 5,000 visits per day to tell him a little bit more about your new product/service and maybe send him a free sample to review on his blog?
I will go for the third one, of course. That’s what Guy aims to with this post, how to get yourself a list of Bloggers in order to do marketing later. He compares this strategy with the one he used a lot before joining Apple, back in the old good days; but instead of using it with bloggers, he used it with newspapers journalists and it worked amazingly well.
4. Give schwag. In case you hadn’t noticed, most bloggers don’t make a lot of money from their blogging efforts. Thus, samples of your product, t-shirts, tickets to the Stanley Cup Finals, etc can go a long way. I’m not saying you can buy bloggers, but you can make them happy pretty easily. Dollar for dollar, schwag for bloggers is one of the best marketing investments.
So there you have it, good PR + Marketing with bloggers = new results, new horizonts.
Related Links
Let the good times roll by Guy Kawasaki: How to suck up to Bloggers