Christopher Hawkins wrote a pretty good article on his blog. I think this one is better than the Guy Kawasaki one (which btw, didn’t show up my trackback; damn you Guy! >_< ) because it's a true story and not just theory. Here, let me give you an advance of what you will find in Christopher's story:
How does any business get customers? By advertising? Nobody pays attention to that anymore. By clever PR? Sure, there’s always the odd person who will hire you because he saw that newspaper article about how you donated 100 hours of your time to build a website that takes donations to help cure those poor kids in the oncology ward of the local hospital.
That’s something isn’t it? The more I read about this kind of networking, the more I realize I’ve doing it wrong.
Related Links
Christopher’s article
Javier, thank you for the link, and the kind words.
The situation I describe in that article was a HUGE wake-up call for me regarding how business gets done. I always knew relationships were important, but I also always thought that competence trumped relationships. I was wrong.
Thanks for reading, and for linking! I’m a fan of your blog as well.